Price. Exposure. Feedback. Master all three in one week — and keep the $15,000–$40,000 an agent's commission was never really earning. Built for tech-comfortable sellers on both sides of the border.
Delivered live, module by module. Lifetime access to the recordings and every tool.
The real problem
Homes sold by owners really do sell for less on average — and the industry loves that number. But dig into it and the gap isn't caused by skipping a license. Solo sellers lose money at three nameable points, and every one of them is now a solved problem:
Usually too high, usually on emotion. The single biggest reason a home sits.
Off the MLS, weak photos, invisible to the buyers actually searching.
No feedback after showings. No idea what to fix, so nothing gets fixed.
Fix pricing, exposure, and feedback and a Federal Reserve study found flat-fee listings sold for the same or more than full-commission ones. The commission doesn't buy the price. Process does.
How it works
You're not being handed motivation and left to figure it out. Every gap has a module, and every module ships the actual tool that does the work: a pricing engine, listing templates, an MLS routing map for your country, a gatekeeper, and the piece nobody else teaches — a feedback engine that tells you exactly what to change after every showing.
It runs identically whether you're selling in the US or Canada, with the flat-fee and mere-posting paths, the closing handoff, and the fair-housing rules all routed to your jurisdiction. No guesswork about which rules apply to you.
Meet your course guide
Sterling is the calm, consistent face of the course—not a pretend real-estate agent. He translates each decision into the evidence to gather, the question to ask and the next move to make.
Why this exists
A real listing, priced and photographed right, live on the MLS. In one month, twenty buyers walked through. Not one made an offer — and almost none would say why. Just silence.
That silence is the most expensive part of selling: twenty diagnostic reports, generated for free, evaporating out the door. Guessing whether to hold, drop, or fix — while the days-on-market counter climbed. It happens with an agent too; the feedback chase is the first thing they drop.
So we built the system that breaks the silence — and then built the whole method around never being in the dark again. That's the course.
What's inside
Each ends with a concrete outcome and the downloadable tools to reach it. Start at Module 0 — it routes you to the right plan for your situation, whatever that is.
The real data, the five seller types, and a scorecard that routes you to Owner-Led, Owner-Led With Support, or Professional-Led — whichever fits your situation.
Run a defensible CMA, adjust comps correctly, choose a strategy, and pre-commit your price-drop rule while you're calm.
Photos that earn the click, AI-written copy that stays compliant, a single-property site, and syndication everywhere.
Flat-fee (US) and mere-posting (Canada), step by step — plus the buyer-agent commission decision, done with math.
Filter agent spam, pre-qualify buyers the compliant way, run safe showings — and the feedback engine that diagnoses every one.
Read offers in three buckets, counter with receipts — and structure rent-to-own and seller-financing deals most agents never attempt.
Clear conditions in writing, disclose honestly, and assemble the dossier that closes itself — routed to a lawyer or title company.
A day-by-day calendar to go live with maximum force, and the exact tree to run when a listing misbehaves.
Honest fit
There's no "wrong" seller type — just different routes through the course. The scorecard identifies yours in about four minutes.
Every route still gets the full course. If your situation calls for a vetted flat-fee or discount agent instead of going it alone, we'll tell you and point you to one. That promise is built into Module 7.
The evidence, not the hype
Typical total US commission — the settlement changed the rules, not the price. In Canada, 5% + tax on an average home is ~$38,000.
What flat-fee listings sold for versus full-commission ones, in a Federal Reserve Bank of Atlanta study. The fee doesn't set the price.
Mispricing — not paperwork — is the top reason solo sellers fail. Fix it and the gap to agent-sold nearly closes.
Sources: NAR Profile of Home Buyers & Sellers; Federal Reserve Bank of Atlanta working paper; CREA. Figures are directional and move over time — see the calculator for your own numbers.
The founding cohort
The first cohort is delivered live, module by module, with direct access to the founder as you sell your own home in real time. You lock the founding price and keep lifetime access to the recordings and every future update.
Against a commission that averages ~$38,000. Keep even a fraction and it pays for itself many times over.
Founding-member pricing · Cohort begins August 1
Go through the first two modules. If it isn't the clearest path you've seen to selling your own home, email us within 30 days for a full refund — keep the tools you've downloaded.
And if you do the work and your situation genuinely calls for a human, we don't just say "good luck" — we help you find a vetted flat-fee or discount agent to finish the job. A method built on evidence isn't afraid of the cases where the evidence says get help.
Straight answers
Completely — in both countries. You're not skipping the law; you're unbundling a service. A licensed brokerage still posts your listing to the MLS for a flat fee (US) or a mere posting (Canada), and a lawyer or title company still closes the deal. Module 3 walks the exact, compliant path for where you live.
Yes — that's built in from the first module. Wherever the rules differ — MLS access, closing, disclosures, fair housing — the course and tools route you to your jurisdiction. No guessing which rules apply.
If you can follow a recipe and send an email, you can run this. The tools are fill-in-the-blank, the AI prompts are written for you, and every step is scripted. You bring judgment; the system brings the process.
Plan on a focused launch week — roughly 15–25 hours across seven days, front-loaded — then a few hours weekly for showings and the Sunday feedback ritual. It's a part-time job with a five-figure paycheck at the end.
That's exactly what the feedback engine is for. Instead of guessing, you get a clear verdict after showings — price, a fixable objection, or exposure — and the precise fix. And if the market genuinely stalls, Module 7 tells you honestly, including when to bring in a human.
Your choice — and Module 3 shows the three doors (conventional, reduced, or none) with the math to pick one for your market. Either way, you've eliminated the listing side, which was always the bigger half.
No. It was built from a real private sale — including a structured rent-to-own — and every module ships the actual working tool, not a pep talk. The 20-showings story that started it all is the founder's own.
Thirty days. Go through the first two modules; if it's not for you, email us for a full refund. See the guarantee above.
You already know you can do the work. This is the system that makes sure you do it right — priced, seen, and never in the dark.